Master of Science in Sport and Entertainment Management
The Master of Science in Sport and Entertainment Management (MSEM) is offered by Hamad Bin Khalifa University’s College of Science and Engineering (CSE), leading to a joint degree with the University of South Carolina (USC). Identified as the first master’s degree in sports and entertainment management in Qatar and one of a few in the MENA region, the program trains and prepares students for management and leadership roles in the sports and entertainment industries. In 2018, USC's MSEM program was ranked no. 6 worldwide by SportBusiness International.
The growth of the sports activities and economy in Qatar has led to the emergence of a new field known as sports and entertainment management. Sports has been identified as a major enabler to achieve the aspirations of the Qatar National Vision 2030 with a special emphasis on the human and economic development pillars. However, sports and entertainment industries require highly skilled personnel capable of addressing the diverse operational, financial, and legal challenges to support the country’s vision in creating a successful and worthwhile sports economy.
The MSEM aims to support Qatar’s objectives by qualifying professionals with a variety of skills and experiences covering the legal, financial, as well as the operational and management aspects of the sports and entertainment industries. Graduates of the program could pursue a variety of career paths in the private and public sports sectors including sponsorship, marketing, event management, facility management, TV broadcasting, and academia and research.
Delivered by CSE’s Engineering Management and Decision Sciences (EMDS) division, the program will provide students a comprehensive and holistic overview of the sports and entertainment industries, as well as a multi-disciplinary skill set which will enable them to address the complex challenges of the global sports and entertainment sector. Additionally, students will be able to develop and explain workable solutions to various industry problems.
Graduates of this program are equipped to:
Required courses will cover topics such as: Venue Management: Principles and Practices, Management in the Sport and Entertainment Industry, Advanced Sport and the Law, Principles of Sport and Entertainment Marketing, Sport and Entertainment Finance, Statistical Methods, and Applied Research in Hospitality, Retail, and Sport Management.