The Master of Science in Sport and Entertainment Management (MSEM) is offered by Hamad Bin Khalifa University’s College of Science and Engineering (CSE), working toward a joint degree with the University of South Carolina (USC). Identified as the first master’s degree in sports and entertainment management in Qatar and one of a few in the MENA region, the program trains and prepares students for management and leadership roles in the sports and entertainment industries. In 2018, USC’s MSEM program was ranked number 6 worldwide by Sport Business International.
The MSEM aims to support Qatar’s objectives by qualifying professionals with a variety of skills and experiences covering the legal, financial, as well as the operational and management aspects of the sports and entertainment industries. Graduates of the program could pursue a variety of career paths in the private and public sports sectors including sponsorship, marketing, event management, facility management, TV broadcasting, and academia and research.
The MSEM provide students a comprehensive and holistic overview of the sports and entertainment industries, as well as a multi-disciplinary skill set which will enable them to address the complex challenges of the global sports and entertainment sector. Additionally, students will be able to develop and explain workable solutions to various industry problems.
Graduates of this program are equipped to:
It is possible for students to choose between a thesis and a non-thesis option.
Required courses will cover topics such as: Venue Management: Principles and Practices, Management in the Sport and Entertainment Industry, Advanced Sport and the Law, Principles of Sport and Entertainment Marketing, Sport and Entertainment Finance, Statistical Methods, and Applied Research in Hospitality, Retail, and Sport Management.