Effective Self-positioning and Personal Branding in the Workplace
Hamad Bin Khalifa University


Effective Self-positioning and Personal Branding in the Workplace

27 - 28Sep2022
  • 05:00 PM - 08:00 PM
  • Minaretein, Education City

In today’s working world, successful people often leverage an effective personal brand, visibility and communication alongside their vocational qualifications. 

This workshop enables participants to explore their professional identity with a view to formulating a successful, and at the same time genuine, personal profile and positioning. Leaning on principles also utilized in strategic public relations, the course discusses self-marketing trends and facilitates an introspection to define individual strengths and differentiating points. Real life tips illustrate how a personal brand is built, who it should speak to, and why.

Learning goals

  • Develop critical thinking and speaking skills about professional identity and its link to career aspirations.   
  • Translate personal brand ideas into action and effectively communicate messages across the right channels, including when applying for a job.
  • Understand how professional brands require cultivation and management over a longer term, the pitfalls that exist, and how they can be avoided.


Register now