In today’s working world, successful people often leverage an effective personal brand, visibility and communication alongside their vocational qualifications. 

This workshop enables participants to explore their professional identity with a view to formulating a successful, and at the same time genuine, personal profile and positioning. Leaning on principles also utilized in strategic public relations, the course discusses self-marketing trends and facilitates an introspection to define individual strengths and differentiating points. Real life tips illustrate how a personal brand is built, who it should speak to, and why.

Learning goals

• Develop critical thinking and speaking skills about professional identity and its link to career aspirations.   
• Translate personal brand ideas into action and effectively communicate messages across the right channels, including when applying for a job.
• Understand how professional brands require cultivation and management over a longer term, the pitfalls that exist, and how they can be avoided.

Instructor

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