Kamilla Swart-Arries | Hamad Bin Khalifa University
Hamad Bin Khalifa University


Kamilla Swart-Arries

Dr. Kamilla Swart-Arries (PhD)

Associate Professor and Director: Sport and Entertainment Management
College of Science and Engineering

  • Phone+974 44540942
  • Office locationA009H


Kamilla Swart-Arries has 25 years’ experience in sport, tourism, and events management that spans academia and the private sector and has consulted broadly in both public and private sectors. She is an Associate Professor in the newly-established Masters in Sport and Entertainment Management program, a joint degree with the University of South Carolina. 

Swart-Arries has also worked in industry as a Sport and Facilities Manager at the Cape Town 2004 Olympic bid and as a Sponsorship Consultant for Octagon SA, a leading sport and entertainment agency, delivering strategic sponsorship services to major corporates in South Africa. She also headed the Durban Events Corporation – a public private sector partnership with the City of Durban to use events to attract tourism – and was instrumental in driving the 2010 FIFA World Cup Research Agenda. Kamilla has headed major research projects managing field research at the 2008, 2012, and 2016 Olympic Games, and the 2010 and 2014 FIFA World Cups.


Research Interests

  • Sport Tourism and Event Management Mega-event Impacts and Legacy
  • Sustainability in Sport
  • Sport Governance
  • Women in Sport


Associate Professor

Division of Engineering Management and Decision Sciences, College of Science and Engineering

2019 - Present
  • Professor and Program Director

    College of Business Administration, American University in the Emirates

    2017 - 2019
  • Professor

    Department of Tourism and Event Management, Cape Peninsula University of Technology

    2016 - 2017
  • Associate Professor

    Department of Tourism and Event Management, Cape Peninsula University of Technology

    2009 - 2016
  • Director

    Centre for Tourism Research in Africa

    2005 - 2017
  • Senior Lecturer/ Researcher

    Department of Tourism and Event Management, Cape Peninsula University of Technology

    2003 - 2009
  • Senior Account Director

    Octagon SA

    2000 - 2003
  • Research Associate

    Bureau of Tourism and Recreation Research, Illinois State University

    1998 - 1999
  • Sport and Facilities Manager

    Cape Town 2004 Olympic Bid




Sport Tourism, Illinois State University, USA

  • MA: Human Movement Studies (HMS)

    Rhodes University, South Africa

  • BA Hons: HMS

    Rhodes University, South Africa

  • BA: HMS

    Rhodes University, South Africa


Selected Publications

  • Kellison, T., Sam, M., Hong, S., Swart, K. & Mondello, M.

    Global perspectives on democracy and public stadium finance. Journal of Global Sport Management, 5:4, 321-348, DOI: 10.1080/24704067.2018.1531680

  • Swart, K. & Maralack, D

    Black Lives Matter: Perspectives from South African Cricket, Sport in Society, DOI: https://doi.org/10.1080/17430437.2020.1819693

  • Swart, K. & Maralack, D

    COVID-19 and the cancellation of the 2020 Two Oceans Marathon, Cape Town, South Africa, Sport in Society, DOI: 10.1080/17430437.2020.1805900

  • Bek, D., Merendino, A., Swart, K. & Timms, J

    The Football Foundation of South Africa (FFSA): Creating an enduring developmental legacy from FIFA 2010. European Sport Management Quarterly, https://www.tandfonline.com/doi/full/10.1080/16184742.2018.1535608

  • Swart, K., George, R., Kassens, J. & Sneyd, C

    The 2014 FIFA World Cup: Tourists’ satisfaction levels and likelihood of repeat visitation to Rio de Janeiro. Journal of Destination Marketing and Management, 8, 102-113. http://dx.doi.org/10.1016/j.jdmm.2017.01.001.

  • George, R. & Swart, K

    Tourists’ perceptions of London, United Kingdom, as a safe host city during the 2012 Olympic Games. Journal of Tourism & Travel Marketing, 32(3), 1117-1132.

  • George, R., Swart, K. & Jenkins, D.W

    Harnessing the power of football: safety-risk perceptions of sport tourists at the 2013 FIFA Confederations Cup in Brazil. Journal of Sport & Tourism, 18(4), 241-263.

  • Bang, H., Lee, S. & Swart, K

    Predicting volunteers’ intention to return: An examination of brand personality, prestige, and identification of sporting events. Event Management, 18, 169-183.

  • Swart, K., Linley, M. & Bob, U

    The media impact of South Africa's historical hosting of Africa’s first mega-event: Sport and leisure consumption patterns. The International Journal of the History of Sport, 30(16), 1976-1993.

  • Cornelissen, S., Bob, U. & Swart, K

    Towards redefining the concept of legacy in relation to sport mega-events: Insight from the 2010 FIFA World Cup. Development Southern Africa, 28(3), 307-318.