Research Goal: Increase the effectiveness and efficiency for accomplishing information tasks by improving the interaction among people, information, and technology
Research Interests:
I study the uses and affordances of the Web for information searching and ecommerce, with a focus on interactions among the person, information, and technology. Current active research areas are Web searching, information retrieval, keyword advertising, online marketing, and online social networking within the ecommerce domain.
Short Bio:
Jim has authored or co-authored 300 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press), author of the book Understanding User - Web Interactions Via Web Analytics, co-author of the book, Web Search: Public Searching of the Web, and co-editor of the book Handbook of Research on Weblog Analysis.
Jim is a principal scientist in the social computing group at the Qatar Computing Research Institute, Professor in the College of Science and Engineering, Hamad bin Khalifa University, and Adjunct Professor at the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations).
Jim is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, former editor-in-chief of the journal, Internet Research (Emerald), and he has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors.
He has served as a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project and a university expert with the National Ground Intelligence Center.
He has done several consulting projects (log analysis, statistical analysis) and expert witness cases (patent litigation, civil litigation, and class action suits) in the areas of keyword advertising, web analytics, co-registration, domain parking, webpage access, webpage history, and online advertising click fraud.
Qatar Computing Research Institute (QCRI), Hamad Bin Khalifa University, Doha, Qatar
2015 - PresentCollege of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.
2017 - PresentCollege of Science and Engineering, Hamad bin Khalifa University, Doha, Qatar
2017 - PresentCollege of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.
2016 - 2014National Ground Intelligence Center, 2055 Boulders Road, Charlottesville, VA 22911
2014 - 2011College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.
2014 - 2009Pew Internet and American Life Project, Pew Research Center, 1615 L Street, NW Suite 700 Washington, DC 20036
2012 - 2010College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA. (Previously, School of Information Sciences and Technology)
2009 - 2003School of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA
2003 - 2001Computer Science Program, University of Maryland (Asian Division), Seoul, 104-022, Republic of Korea
2000 - 1999Department of Electrical Engineering and Computer Science, United States Military Academy, West Point, New York, 10996
1999 - 1998Department of Electrical Engineering and Computer Science, United States Military Academy, West Point, New York, 10996, USA.
1998 - 1996Texas A&M University, College Station, Texas 77843 USA
August 1999 - May 1996Texas A&M University, College Station, Texas 77843 USA
May 1996 - June 1994Troy State University, European Division USA
August 1994 - June 1992United States Military Academy, West Point, New York 10996 USA
May 1985 - June 1981Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129(2019), 1-14.
2019Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligence Systems. 34(1), 32-42.
2019Analyzing Attitude in Social Media Messages. IEEE Intelligence Systems. 33 (6), 27-35.
2019Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4 (2), 47-65.
2018Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12(4), Article 27.
2018Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data, Social Network Analysis and Mining. 8(1), 54.
2018Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study. Internet Research. 28(4), 1079-1102.
2018