Jim Jansen

Dr. Jim Jansen (PhD)

Principal Scientist

Social Computing

Qatar Computing Research Institute

Emailbjansen@hbku.edu.qa
Phone97 433 224 048
Office locationA-150 Building 1

Biography

Research Goal: Increase the effectiveness and efficiency for accomplishing information tasks by improving the interaction among people, information, and technology

Research Interests:
I study the uses and affordances of the Web for information searching and ecommerce, with a focus on interactions among the person, information, and technology. Current active research areas are Web searching, information retrieval, keyword advertising, online marketing, and online social networking within the ecommerce domain.

Sponsored search and keyword advertising
Social media as an information source
Information searching and Web information retrieval

Short Bio:

Jim has authored or co-authored 300 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press), author of the book Understanding User - Web Interactions Via Web Analytics, co-author of the book, Web Search: Public Searching of the Web, and co-editor of the book Handbook of Research on Weblog Analysis.

Jim is a principal scientist in the social computing group at the Qatar Computing Research Institute, Professor in the College of Science and Engineering, Hamad bin Khalifa University, and Adjunct Professor at the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations).

Jim is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, former editor-in-chief of the journal, Internet Research (Emerald), and he has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors.

He has served as a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project and a university expert with the National Ground Intelligence Center.

He has done several consulting projects (log analysis, statistical analysis) and expert witness cases (patent litigation, civil litigation, and class action suits) in the areas of keyword advertising, web analytics, co-registration, domain parking, webpage access, webpage history, and online advertising click fraud.

Research Interests

Social Computing
Personas
Information Searching

Experience

Principal Scientist

Qatar Computing Research Institute (QCRI), Hamad Bin Khalifa University, Doha, Qatar

2015 - Present

Adjunct Professor

College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.
2017 - Present
Professor

College of Science and Engineering, Hamad bin Khalifa University, Doha, Qatar
2017 - Present
Full Professor

College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.
2016 - 2014
University Researcher

National Ground Intelligence Center, 2055 Boulders Road, Charlottesville, VA 22911
2014 - 2011
Associate Professor

College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.
2014 - 2009
Senior Fellow

Pew Internet and American Life Project, Pew Research Center, 1615 L Street, NW Suite 700 Washington, DC 20036
2012 - 2010

Assistant Professor

College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA. (Previously, School of Information Sciences and Technology)
2009 - 2003
Instructor

School of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA
2003 - 2001
Lecturer

Computer Science Program, University of Maryland (Asian Division), Seoul, 104-022, Republic of Korea
2000 - 1999
Assistant Professor

Department of Electrical Engineering and Computer Science, United States Military Academy, West Point, New York, 10996
1999 - 1998
Lecturer

Department of Electrical Engineering and Computer Science, United States Military Academy, West Point, New York, 10996, USA.
1998 - 1996

Education

PhD Computer Science

Texas A&M University, College Station, Texas 77843 USA

August 1999 - May 1996

MCS Computer Science

Texas A&M University, College Station, Texas 77843 USA
May 1996 - June 1994
MS International Relations

Troy State University, European Division USA
August 1994 - June 1992

BS Computer Science

United States Military Academy, West Point, New York 10996 USA
May 1985 - June 1981

Selected Publications

Salminen, J., Jung, S.G., An, J., Kwak, H. Nielsen, L., and Jansen, B. J.

Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129(2019), 1-14.
2019
Yang, Y., Jansen, B. J. Yang, Y., Guo, X., Zeng, D.

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligence Systems. 34(1), 32-42.
2019
Mukherjee, P. and Jansen, B. J.

Analyzing Attitude in Social Media Messages. IEEE Intelligence Systems. 33 (6), 27-35.
2019
Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J.

Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4 (2), 47-65.
2018
An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J.

Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12(4), Article 27.
2018
An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J.

Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data, Social Network Analysis and Mining. 8(1), 54.
2018
Yang, Y., Li, X., Zeng, D., and Jansen, B. J.

Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study. Internet Research. 28(4), 1079-1102.
2018

Honors and Awards

2016 President's Award for Engagement with Students, The Pennsylvania State University, University Park, Pennsylvania.
2015 Best Paper: Liu, Z. and Jansen, B. J. (2015) Subjective versus Objective Questions: Perception of Question Subjectivity in Social Q&A. 2015 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP15). Washington DC, p. 131-140. 31 Mar.-3 Apr.
2011 Teaching and Learning with Technology Fellow at Penn State (May 2011 – May 2012). Teaching research fellowship to develop subject-based learning apps that leverage cellular technology, the contextual (location-aware) attributes of mobile technology, and social media.
See tlt.its.psu.edu/2011/07/24/jim-jansen/
2011 Paper Award: The article, The Seventeen Theoretical Constructs of Information Searching and Information Retrieval, published in Journal of the American Society for Information Science and Technology selected as John Wiley Best JASIST Paper Award 2011
(see http://www.asis.org/awards/jasis_paper.html).
2010 Emerald Literati Network 2010 Award for Excellence for Outstanding Reviewer for the journal Internet Research
(http://info.emeraldinsight.com/authors/literati/index.htm)
2008 Best Paper, Jansen, B. J., Zhang, M., and Schultz, C. (2008) The Effect of Brand on the Evaluation of IT System Performance. Proceedings of the Southern Association for Information Systems Conference, Richmond, VA, USA 13-15 March 2008
2008 Presented with a Google Faculty Research Award ($50,000)
2007 Article selected as Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007. Spink, A. and Jansen, B. J. (2006) Searching multiple federate content Web collections, Online Information Review. 30(5), 485-495.
2004 Worldwide press coverage for book Web Search: Public Searching of the Web, co-authored with Dr. Amanda Spink. Including AP, Yahoo! News, CNN, MSN, and numerous other television, radio, Web, and print outlets.
200 Worldwide press coverage and interviews 6/30/2003-7/3/2003 reference article: Jansen, B. J., and Spink, A. (2003) An analysis of Web pages retrieved and viewed, IC’03: Internet Computing: Web Mining Session, Las Vegas, 4-6 June, 2003. Including: BBC, Irish Radio, Washington Times, Psychology Today, and several U.S. radio stations.
2003 ISI Most Highly Cited Articles in Field of Web Searching for the manuscript Jansen, B. J., Spink, A., and Saracevic, T. (2000) Real Life, Real Users, and Real Needs: A Study and Analysis of User Queries on the Web, Information Processing & Management. 38(2), 207-227.
The article was identified in May 2003 by ISI Essential Science Indicators to be one of the most cited papers in the research area of Web Searching Behavior.
2002 Highly Commended Article invited for journal publication. Jansen, B. J. (2002) Towards Implementing a Cognitive Model of Searching, Proceedings of the E-Learning 2002 Conference (Web Track), Montreal, Canada. 15-19 October.
2002 Two Crystal Awards of Excellence for outstanding software development in the communications field.
2002 Worldwide press coverage and interviews 3/31/02- 4/5/02 reference article: Spink, A., Jansen, B. J., Wolfram, D., and Saracevic, T. (2002). From e-sex to e-commerce: Web search changes, IEEE Computer, 35(3), 133-135.
Including: Associated Press, BBC, CBC, MSNBC, Wall Street Journal, New York Times, PC World, CNN, Chinese People’s Daily, Toronto Star, US News and World Report, San Francisco Chronicle, The Independent (UK), Business Week, Washington Post, Financial Times (UK), Information Week, Web, TV, newspaper (200+) and magazine media.
2002 Award of Distinction for interactive Web site development.
2002 Two Awards of Excellence for exceptional multimedia application development.
2002 US Army War College Team of the Year for outstanding contributions as team manager.
2001 U.S. Army Visual Information Award for multimedia development.
2000 Highly Commended Award by MCB Publishers, for: Spink, A., Bateman, J., and Jansen, B. J. (1999) Searching the Web: A survey of Excite users, Journal of Internet Research: Electronic Networking Applications and Policy, 9(2), 117-128.
1998 Top Paper Award for: Spink, A., Bateman, J., and Jansen, B. J. (1998) Users’ searching behavior on the Excite Web search engine, 1999 World Conference on the WWW and Internet, Orlando, Florida.
1997 ACM Student Research Award for: Jansen, B. J. (1997) Simulated Annealing for Query Results Ranking, Computer Science Education Conference, San Jose, CA. 28 – 30 February.
1992 Writing and Research Award, U.S. Marine Corps University.
1992 Research Award from U.S. Army Trainer Journal

Biography
Research Interests
Experience
Education
Selected Publications

Qatar Computing Research Institute QCRI

FACULTY BIOGRAPHIES

Dr. Jim Jansen (PhD)

Biography

Research Interests

Experience

Principal Scientist

Adjunct Professor

Professor

Full Professor

University Researcher

Associate Professor

Senior Fellow

Assistant Professor

Instructor

Lecturer

Assistant Professor

Lecturer

Education

PhD Computer Science

MCS Computer Science

MS International Relations

BS Computer Science

Selected Publications

Salminen, J., Jung, S.G., An, J., Kwak, H. Nielsen, L., and Jansen, B. J.

Yang, Y., Jansen, B. J. Yang, Y., Guo, X., Zeng, D.

Mukherjee, P. and Jansen, B. J.

Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J.

An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J.

An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J.

Yang, Y., Li, X., Zeng, D., and Jansen, B. J.