Jim Jansen | Hamad Bin Khalifa University
Hamad Bin Khalifa University

FACULTY BIOGRAPHIES

Jim Jansen

Jim Jansen (PhD)


Principal Scientist
Qatar Computing Research Institute QCRI
Social Computing

  • Phone97 433 224 048
  • Office locationA-150 Building 1

Biography

Research Goal: Increase the effectiveness and efficiency for accomplishing information tasks by improving the interaction among people, information, and technology

Research Interests:
I study the uses and affordances of the Web for information searching and ecommerce, with a focus on interactions among the person, information, and technology. Current active research areas are Web searching, information retrieval, keyword advertising, online marketing, and online social networking within the ecommerce domain.

  • Sponsored search and keyword advertising
  • Social media as an information source
  • Information searching and Web information retrieval

Short Bio:

Jim has authored or co-authored 300 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press), author of the book Understanding User - Web Interactions Via Web Analytics, co-author of the book, Web Search: Public Searching of the Web, and co-editor of the book Handbook of Research on Weblog Analysis.

Jim is a principal scientist in the social computing group at the Qatar Computing Research Institute, Professor in the College of Science and Engineering, Hamad bin Khalifa University, and Adjunct Professor at the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). 

Jim is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, former editor-in-chief of the journal, Internet Research (Emerald), and he has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors.

He has served as a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project and a university expert with the National Ground Intelligence Center. 

He has done several consulting projects (log analysis, statistical analysis) and expert witness cases (patent litigation, civil litigation, and class action suits) in the areas of keyword advertising, web analytics, co-registration, domain parking, webpage access, webpage history, and online advertising click fraud.

 

 


Research Interests

  • Social Computing
  • Personas
  • Information Searching

Experience

Principal Scientist

Qatar Computing Research Institute (QCRI), Hamad Bin Khalifa University, Doha, Qatar

2015 - Present
  • Adjunct Professor

    College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.

    2017 - Present
  • Professor

    College of Science and Engineering, Hamad bin Khalifa University, Doha, Qatar

    2017 - Present
  • Full Professor

    College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.

    2016 - 2014
  • University Researcher

    National Ground Intelligence Center, 2055 Boulders Road, Charlottesville, VA 22911

    2014 - 2011
  • Associate Professor

    College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA.

    2014 - 2009
  • Senior Fellow

    Pew Internet and American Life Project, Pew Research Center, 1615 L Street, NW Suite 700 Washington, DC 20036

    2012 - 2010
  • Assistant Professor

    College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA. (Previously, School of Information Sciences and Technology)

    2009 - 2003
  • Instructor

    School of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, 16802, USA

    2003 - 2001
  • Lecturer

    Computer Science Program, University of Maryland (Asian Division), Seoul, 104-022, Republic of Korea

    2000 - 1999
  • Assistant Professor

    Department of Electrical Engineering and Computer Science, United States Military Academy, West Point, New York, 10996

    1999 - 1998
  • Lecturer

    Department of Electrical Engineering and Computer Science, United States Military Academy, West Point, New York, 10996, USA.

    1998 - 1996

Education

PhD Computer Science

Texas A&M University, College Station, Texas 77843 USA

August 1999 - May 1996
  • MCS Computer Science

    Texas A&M University, College Station, Texas 77843 USA

    May 1996 - June 1994
  • MS International Relations

    Troy State University, European Division USA

    August 1994 - June 1992
  • BS Computer Science

    United States Military Academy, West Point, New York 10996 USA

    May 1985 - June 1981

Selected Publications

  • Salminen, J., Jung, S.G., An, J., Kwak, H. Nielsen, L., and Jansen, B. J.

    Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129(2019), 1-14.

    2019
  • Yang, Y., Jansen, B. J. Yang, Y., Guo, X., Zeng, D.

    Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligence Systems. 34(1), 32-42.

    2019
  • Mukherjee, P. and Jansen, B. J.

    Analyzing Attitude in Social Media Messages. IEEE Intelligence Systems. 33 (6), 27-35.

    2019
  • Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J.

    Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4 (2), 47-65.

    2018
  • An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J.

    Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12(4), Article 27.

    2018
  • An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J.

    Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data, Social Network Analysis and Mining. 8(1), 54.

    2018
  • Yang, Y., Li, X., Zeng, D., and Jansen, B. J.

    Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study. Internet Research. 28(4), 1079-1102.

    2018