People Biography

• Personas
• Analytics
• Online Advertising
• Social Computing

• Guan, K., Salminen, J. Jung, S.G., and Jansen, B. J. (2023) Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design . International Journal of Human-Computer Interaction.

• Şengün, S., Santos, J. M., Salminen, J., Milenkovic, M., and Jansen, B. J. (2023). Is Death Only the Beginning? How People Mourn Artificial Characters in Social Media. Games and Culture , 0(0).

• Salminen, J., Santos, J., Jung, S.G., and Jansen, B. J. (2023) How Does an Imaginary Persona’s Attractiveness Affect Designers’ Perceptions and IT Solutions? An Experimental Study on Users’ Remote Working Needs . Information Technology and People. 36( 8), p. 196-225.

• Salminen, J., Mustak, M., Sufyan, M., and Jansen, B. J. (2023) How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation . Journal of Marketing Analytics.

• Jansen, B. J., Jung, S.G., and Salminen, J. (2023) Employing Large Language Models in Survey Research . Natural Language Processing Journal. 4, 100020.

• List of publications, Click here