Master of Science in Sport and Entertainment Management | Hamad Bin Khalifa University

College of Science and Engineering CSE Hamad Bin Khalifa University Hamad Bin Khalifa University

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Master of Science in Sport and Entertainment Management

Master of Science in Sport and Entertainment Management

The Master of Science in Sport and Entertainment Management (MSEM) is offered by Hamad Bin Khalifa University’s College of Science and Engineering (CSE), a joint degree with the University of South Carolina (USC). Identified as the first master’s degree in sport and entertainment management in Qatar and one of a few in the MENA region, the program trains and prepares students for management and leadership roles in the sports and entertainment industries.

In 2022, USC’s MSEM program was ranked number 5 worldwide by Sport Business International. This program is also supported by the UNESCO Chair on Governance and Social Responsibility in Sport, which resides within CSE_HBKU.

The MSEM aims to support Qatar’s objectives by qualifying professionals with a variety of skills and experiences covering the legal, financial, as well as operational, and management aspects of the sport and entertainment industries. Graduates of the program could pursue a variety of career paths in the private and public sport sectors, including sponsorship, marketing, event management, facility management, TV broadcasting, and academia and research.

Program Focus

The MSEM provides students a comprehensive and holistic overview of the sport and entertainment industries, as well as a multi-disciplinary skill set which will enable them to address the complex challenges of the global sport and entertainment sector. Additionally, students will be able to develop and explain workable solutions to various industry problems.

Graduates of this program are equipped to:

  • Apply learned concepts and theory to demonstrate an understanding of the nature of the sports and entertainment industries.
  • Understand and have an appreciation for how research is used by and is beneficial for sports and entertainment organizations and/or academics.
  • Demonstrate an ability to develop and explain workable solutions to various industry problems related to sports and entertainment.

Curriculum

The MSEM is a 36-credit hour degree program, taught over two years in English and designed to train students for management and leadership roles in the sport, entertainment, and venue management industries. Successful students will have skills at the intersection between management, finance, and law. The acquired skills will enable graduates to efficiently deal with several challenges within the sport and entertainment industries.

  • It is possible for students to choose between thesis and non- thesis options.

  • Thesis Option

    • Students electing the thesis (six credit hours) option must complete 21 credit hours of required courses, and complete at least nine credit hours of elective course work from which a maximum of nine credit hours may be taken outside of the program.

  • Non-Thesis Option

    • Students electing the non-thesis option must complete 21 credit hours of required courses, complete at least 15 credit hours of elective course work from which a maximum of nine credit hours may be taken outside of the program, and pass a comprehensive examination upon completion of all course work. Students selecting the non-thesis option may (but are not required to) enroll in a field project in Hospitality, Retail, or Sport Management for three elective credit hours.

  • Required courses will cover topics such as:

    Venue Management: Principles and Practices, Management in the Sport and Entertainment Industry, Advanced Sport and the Law, Principles of Sport and Entertainment Marketing, Sport and Entertainment Finance, Statistical Methods, and Applied Research in Hospitality, Retail, and Sport Management.

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