Conference Research Abstracts | Hamad Bin Khalifa University
Hamad Bin Khalifa University

Research Abstracts

Session 2: Ethnographic Perspectives of Entrepreneurship in the Halal Economy   


Demystifying Antecedents of Attitude Towards Entrepreneurship: Evidence from Majority Muslim Country

Mr. Hamid Mernaoui, Dr. Hind Lebdaoui, and Dr. Yousef Chetioui

This empirical research aims at studying the antecedents of attitude towards entrepreneurship in the southern regions of Morocco. Based on responses from 360 aspiring entrepreneurs, data was collected using a self-administered questionnaire. The partial least squares structural equation modeling (PLS-SEM) technique is used for data analysis. The research findings demonstrate that subjective norms, perceived behavior control, entrepreneurship training, and financial literacy impact their attitude towards entrepreneurship. In addition, the results confirmed that socio-demographic aspects such as age, level of education, and gender do not impact the attitude toward entrepreneurship. This is the first research of its kind addressing entrepreneurship issues using such a model in Morocco. The research findings permit a better understanding of people’s attitude and behavior towards entrepreneurship and can better inform decision and policies makers for more effective promotion of entrepreneurship in the regions and its impact. To the authors’ knowledge, this is the first research of its kind that explores the impact of financial literacy and entrepreneurial education on entrepreneurial attitude in an African context.


Factors driving Halal supply chain Adoption by MEA Pakistan

Dr. Imran Mehboob Shaikh, Dr. Hanudin Amin, and Dr. Kamruzaman Noordin

This research examines the factors that drive exporter’s influence towards halal meat supply chain adoption by encompassing the theory of interpersonal behavior (TIB). Using TIB as a reference line theory, the research evaluates the halal supply chain adoption by the meat exporters association (MEA) in Pakistan by employing purposive sampling. The research’s findings reveal that awareness, affect, facilitating conditions and religious obligation are pivotal in determining the adoption of the halal supply chain. In addition, perceived risk and social factors are found not to be significant predictors. Resultantly, it may also be necessary to look into factors examined in this research and other factors that may have played a great role in the halal supply chain adoption by meat exporters in the case of Pakistan. 

This research is limited in terms of the sampling method opted as well as the population of the study. Future studies may focus on the random sampling method using cluster sampling to cover other regions and provinces for a clear picture and understanding. Nonetheless, there are limited studies that used the theory of interpersonal behavior in the context of halal supply chain adoption in Pakistan. Therefore, the theory of interpersonal behavior is extended in the current work. Further, this research will be a useful source of guidance for the operators of halal supply chain practices, academicians, and future researchers.


Participative Finance, Microfinance, and Entrepreneurship in Morocco: “The Case of Auto Entrepreneur Scheme”  

Dr. Adil Zarfi

The main purpose of this research is to investigate the role of participative finance and Microfinance in Morocco to enhance and empower entrepreneurship. The new banking law (N° 103-12) reinforces the legal framework and offers the participative financial institutions an opportunity to implement their products and participate in financial inclusion strategy in Morocco, which can facilitate the access of very small and medium enterprises (VSMEs) and auto entrepreneurs to several modes of financing. Under this purview, it is necessary to determine the place of participative microfinance in the whole participative finance ecosystem and the necessary conditions for its implementation. Also, it is necessary to know if the formal financial system is well designed to serve the financing needs of auto entrepreneurs in Morocco. 

For the first part, the research proposes a conceptual framework to establish the relationship between participative finance, microfinance, and entrepreneurship in the case of the auto-entrepreneur scheme. Understanding Morocco's overall socio-economic structures will help define the obstacles and level of awareness (either on the demand or supply-side) and determine whether the Shariah-compliant products can meet the expectations of the VSEs segment. Therefore, the perceptions and attitudes of auto entrepreneurs were analyzed using an online survey. Similarly, the perceptions of a group of experts were analyzed using a qualitative approach, in which semi-structured interviews were conducted. 

Finally, the research identifies the major challenges of participative finance and formulate recommendations for entrepreneurial empowerment that can contribute positively to the field of academic knowledge and professional practices.